Technology Connects Wineries And Consumers Through Virtual Wine Tastings
Virtual wine tastings aren�t exactly new, but they are expanding. They�ve been a touchstone for wine geeks for quite some time. In fact, I�ve been in several groups that gather on Twitter one Saturday morning each month to rally around a similar topic, one we all wrote about the week before. For years, I�ve been virtually tasting with dozens of people I�ve never actually met in person.
An article published in the French newspaper LeMonde calls this concept �Skyp�ro,� blending the word ap�ro�an early evening moment in French culture set aside to share a drink with friends and family�with the tech connector Skype. It�s catchy, but the idea also has teeth for wineries and wine regions that don�t want to drain their relationships with customers and guests in this time of separation.
An early adopter is #winestudio (the hashtag is part of its identity), created and produced by Tina Morey, a certified sommelier with two decades of experience in the wine industry. She founded #winestudio in 2013 as an innovative way to seed the market across the country for a newly released wine club. She soon realized it had untapped potential: �Suddenly the world became much smaller and friendlier,� says Morey.
The program is based on Twitter, arranged in a series that unfolds throughout a single month to educate participants on wine from around the world�Italy, Spain, Vermont, Michigan, Maryland, and more. Its design shrinks the distance, despite the distance. �I think now more than ever the #winestudio tag line comes to life: �Understanding our world through wine and our part in that world,�� says Morey
Participants are loyal and look forward to the opportunity to connect with other wine lovers and professionals in the industry. �I've always said we're so much more effective when working together and I think for a program like #winestudio it became clear,� says Morey. �It's a win for all involved.�
Other successful programs combine live video with a Twitter chat such as long-running offerings by Snooth, the Wines of Italy Livestream, and #VAWineChat. This concept has flourished under the world�s new distance mode. Technology provides the location, but beyond that, it�s very people-centered with winemakers and other professionals taking up one end of the conversation in real time, while consumers, writers or other industry folks answer back on the other end, wherever that may be.
This model is one that some wineries are embracing in quick measure, as many tasting rooms and borders are closed temporarily. In my opinion, extended, remote outreach is a good idea anyway, not just in the current times of coronavirus. The world is a big place, and virtual tastings allow wineries another layer�an incomprehensibly vast one�to reach customers.
Inman Family Wines in Santa Rosa, California, has closed their tasting room as recommended, but winemaker Kathleen Inman still wants to connect with customers and friends. As a solution, she�s arranged Meet the Maker Happy Hour: Donations to Meals on Wheels. Anyone can go online and choose from specially planned three-packs of wine. Included with the purchase is an invitation to join Inman on any of the free happy hours, which will be conducted on Facebook Video Chat to discuss the wines and ask questions. 5% of all purchases go to Meals on Wheels and shipping is included. This model has layers of benefits to the buyer, to the winemaker and�in this case�a non profit in need.
Dirty and Rowdy Family Winery, also in Santa Rosa, posted on Instagram that they�ll gather their tribe for a series of interactive tastings and discussions via Zoom to �reinvent how we experience wine together.� These are designed to taste along the �mostly Mourv�dre� lineup with the winemaking team, so bottles can be purchased with a few clicks and delivered to participants� homes.
Wine educator, event planner and writer Brianne Cohen is a certified sommelier based out of Los Angeles, California. She�s organized a Wine 101 Virtual Tasting on March 19, 2020 to give participants an opportunity to learn about wine in a friendly environment�a free, sommelier-led Q and A session online.
Cohen says this is the first time she�s offered an online wine tasting, though she�s intended to extend into a virtual platform. Last week, as she watched the news cycle unfold, it occurred to her that now was the time. �What if I gathered a community of people together, virtually, and we all shared a glass of wine?� Cohen asked herself. �What if we could all see each other�s faces even in these times of social distancing, quarantines, etc.?�
Cohen says that this idea actually has value beyond the current situation because it is accessible, a concept that ascends any particular circumstance: �Let's get wine into the hands of more people.�
She says she�s planning to offer more than this single session under the hashtag #VirtualVino. �Now, more than ever, we are searching for things that bring us joy. Wine is one of those things, along with food, that bring people together,� says Cohen. �Which has turned into one of the most fulfilling things we can do in these times.�
How do you feel about Margaret River Wines?
For an excellent wine experience, the very best Margaret River Wines will certainly supply you with a wide choice of all designs as well as vintages of red and white grapes expanded in the location. You'll additionally find a big option of Pinot Noir and Red wine grapes expanded nearby. If you want to taste the fantastic high qualities of Pinot Noir, it is excellent to couple it with Chardonnay or Pinot Gris, or with a delicate and light Cote d'Or.
To value the remarkable full-bodied as well as rich preference of fine wines, many people simply need to taste the red wine they delight in the most. For some that's a grand Red wine as well as for others it may be a Cabernet Sauvignon. These are simply the most prominent, so don't be amazed if you do not locate a white merlot.
Some locations offer more uncommon grape varieties and the only method to get them is to take a trip from place to location and get a bottle. With the options of these area wines, you can feel at home while delighting in a great meal.
If you prepare to do something various, there is an option of mosting likely to a vineyard and tasting the wines directly. Sometimes, this is much better, specifically when there are superior ranges of wineries that are dedicated to doing things in a different way. However if you're trying to find something various, you ought to understand that most vineyards only supply their product within the location and also not out of state.
There are fantastic factors to see a wine-tasting event. The very first reason is due to the fact that the wines can be introduced to the general public. Second, there is generally something to pick up from the professional concerning exactly how the grapes are collected and also the taste of the white wine.
If you're fortunate adequate to be in the area, you might wind up picking up several of one of the most unique grape varieties. That's due to the fact that those grape ranges are in fact grown in this area of Australia. You can not locate those grapes anywhere else.
The experience of sampling wine from the Margaret River Wines' region is extremely distinctive. It has its very own unique flavors and fragrances. I personally experienced some quite outstanding wines throughout my see, which triggered me to compose this short article.
You'll find the grapes utilized for merlots to find from the Australian landscape. That is just one of the reasons that they have become so prominent for many years. The high elevation and temperature can create the excellent environment for the most special tasting wines ever developed. They are renowned for being consistent, of top quality and also of having a really pleasurable smell to them.
The Pinot Noir and the Red wine grapes can be offered as two various white grape varieties. This is a various method to offering the excellent tasting gewurztraminers that many people value. I discovered that the Pinot Noir, as well as the other merlots were really rather well balanced and also even, not being too strong or too soft.
Also, I assume it is essential to keep in mind that Pinot Noir, Red wine as well as various other grape selections are fairly normally acidic straight from the source and also don't require any kind of extra job or handling to be placed on the palate. As an example, the production of Pinot Noir is performed in the awesome and damp environment of the French component of France. So it's not unusual to find that these grape selections will taste even more like their French equivalents.
For instance, I tasted a red wine that was made with Pinot Noir grapes. It was made with the sort of process you would certainly anticipate to locate in Bordeaux or Provence. You need to see to it you've selected an excellent white wine from a high quality producer in order to get that one-of-a-kind preference, yet the outcomes can be terrific, if you take the time to locate them.
If you are at all thinking about uncovering the best wines in Australia, you require to take your time and go to these wines areas, consisting of Margaret River Wines. The choice you'll locate in this field is merely great and I click here to read can ensure you will offer you with an experience unlike anything you have actually had before.
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